Any consultancy can take the spotlight -  that’s what Good Marketing is about.

What is Good Marketing?

Good Marketing is expert-led marketing. Creating demand and increasing your value by letting your expertise and experts take centre stage:

  • by uncovering your unique value, listening to your team and the market. Using a design-based approach to show your consultancy’s unique edge in a competitive market

  • by helping professionals to take the stage with their insights and ideas in a way that’s attractive and effective but doesn’t cost them a lot of time.

  • by showcasing your success together with your client and other stakeholders, so that you can create a win-win.

  • by educating your professionals on how to work on their personal branding in a smart and fun way.

  • by showcasing a positive and realistic image of your company so that the right talent will come to you

  • by finding the right tone to communicate your advancements in sustainability and diversity & inclusion.

Een vrouw met lang, golvend rood haar die naar de camera kijkt, zittend in een kantooromgeving, gekleed in een donkerblauwe blazer en een witte blouse.

Who is Good Marketing?

I’m Marileen Kan, a freelance marketing & communication professional for consultancies. My specialty? Expert-led marketing: creating demand and increasing your value by letting your experts and expertise take centre stage.

Throughout the years I’ve built a valuable network of freelance designers, photographers, videomakers and more. Together, we can let your organisation ‘shine’ – now that’s Good Marketing

Een persoon die een gekleurde denim jas draagt en een to-do lijst vasthoudt aan een prikbord met de tekst 'TODAY'S PLAN'. Op de lijst staan taken zoals 'Send photos to Ali', 'Luca - call team', 'intern evaluatie' en 'Dinner 7 pm'.

Why Good Marketing?

  • Specialist in thought leadership

  • Doing and thinking at a high level

  • Proactive and pragmatic

  • 20+ years’ experience in consultancy

  • Gets you & gets it done

Clients:

Been Management Consulting |

Emixa |

Erasmus Centrum voor Zorgbestuur |

EVVL |

Nexio Projects |

Magnus Energy |

PA Consulting |

Turner |

Been Management Consulting | Emixa | Erasmus Centrum voor Zorgbestuur | EVVL | Nexio Projects | Magnus Energy | PA Consulting | Turner |

  • “You really elevated our marketing.”

    Roderick Oe, Been Management Consulting

  • “We published our research and got national media coverage.”

    Alex Crezee, Turner

  • “What you do in one day per week takes others the whole week."

    Bart van Boven, Emixa

  • “You really put our company on the map, from a conservative positioning to a prominent place in the EU – what an achievement.”

    Alexander van der Mark, Magnus Energy

  • “You’re a real change-maker; I’d love to work with you again.”

    Mirjam Penders, Been Management Consulting

What’s your expertise?

Contact